What we can learn from the fall of MySpace

MSN is reporting that in the past year MySpace U.S. traffic declined nearly 5% to 70.24 million users while Facebook’s audience has grown 97% to 70.28 million. The article points to the barage of ads and spam on the site as the chief culprits responsible for the decline. Rupert Murdoch purchased MySpace for $580 million in 2005 and obviously tried to cash in on the growing online ad market. ... [Read more]

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Sometimes You Have to Refer that Referral

I just received a referral call from a local business development coach. He’s working with a psychologist who got laid off from the county and needs marketing help to build a new private practice. I decided to turn down the referral. That may sound strange coming from me. After all, I love referrals and I specialize in helping clients generate referrals.  But not every referral is the right... [Read more]

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